How often don't you see them appearing in your feed? Ads in which a monster changes in a relaxed, handsome man by simply taking a holiday or an ad in which Harry from The Hague pulls all his tricks to entertain the (female) holiday goers. Or the well-known pictures on Facebook, sitting at the pool with a book, cocktail in the hand, with the caption in caps ENJOYING THE LIFE (well captured as on-line yelling), covered flea market tables in orchards and impressive sunsets. The normal life is left aside and you sink into a life without work, time pressure,…